![]() ![]() This includes placing and managing ads on platforms like Google and Bing. PPC, or pay-per-click, is a digital marketing channel that deals with online advertising on search engines. ![]() PPC campaigns don’t have to be scary, though! Let’s discuss what PPC is, how it works, what mistakes might be impacting your ad performance, and how to manage PPC campaigns more effectively. Knowing what these mistakes are is important and can help you to know how to manage PPC campaigns more effectively for optimum performance. There are lots of mistakes that you can make when managing your PPC campaigns and even the smallest flub can have a big impact on your ad performance. Even a small mistake or oversight could limit your performance, so you may need to stop, identify the issue, and fix it. If your PPC (pay-per-click) campaigns aren’t performing as you think they should, you might want to make some changes to your PPC management.
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